I often get asked, “How are you going to scale Sabanto?” Honestly, scaling Sabanto is the easy part. We can double the number of autonomy kits in no time. We have a constant stream of talented people eager to join us, and realtors won’t stop hounding us about new space. We’re bringing a new, disruptive technology to agriculture, and the challenge isn’t in scaling ourselves—it’s in helping our customers scale.
If you’ve ever met our sales guy, Mike, you can probably hear him saying, “It’s one thing to sell a product to a customer, it’s another thing entirely to sell it to them again.” I’ve been thinking about that a lot these past three months, and something exciting is happening: we’re seeing more and more customers coming back and buying additional systems for their other operations. It’s starting to click.
Now, I’ll be the first to admit that getting to this point wasn’t a cakewalk. Let me share a little secret with you: 90% of the time, running an autonomous tractor is pretty damn easy. It’s the other 10%—those corner cases, those quirks of a field, those moments where you need to know what’s happening behind the scenes—that make all the difference.
But here’s the thing: I have an incredible team that rises to the challenge every single time. I get to sit back and watch as Vlad relentlessly pushes engineering for answers, Cory patiently explains how to outsmart the path planner, and Brock logs into a tractor remotely to solve a problem before our customer even knows there’s an issue.
This isn’t just about scaling technology—it’s about scaling trust. And that’s starting to happen, too.
– Craig
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